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Overview of Digital Marketing
3 Lessons
What is Digital Marketing?
Why Digital Marketing?
Digital Marketing Channels: Brief
Facebook Business Page
6 Lessons
Introduction to Facebook Page
Types of Facebook Page that Suit Your Needs
Facebook Page Creation
Optimizing the Facebook Page for Greater Discoverability
Explaining Offer, Event, Service, Shop
Facebook Page Insights
Facebook Advertising - 01
5 Lessons
Difference Between Post and Ads
Prerequisite of Facebook Ads
Setting Up the Business Manager/Ad Account and Its Role
Understanding Facebook’s Ad Structure
Facebook Ads Objectives
Facebook Advertising - 02
8 Lessons
Defining Your Ideal Target Audience
Audience Targeting (Behaviors, Interests, Demographics, Connections, Age Ranges, Languages, or Locations)
Ads Placement
Ads Budget Planning and Strategy
Setting Facebook Ad Bidding and Optimization
Source of Images
Creation of Facebook Ads Copywriting
Creating an Ad Campaign
Facebook Advertising - 03
7 Lessons
Facebook Shop Creation
Adding Product in Facebook Shop
Facebook Commerce Manager
What is Facebook Pixel
How to Create Facebook Pixel
Setup Facebook Pixel on Your Website
Setup Different Pixel Events
Facebook Retargeting
4 Lessons
Concept of Remarketing Strategy
Create Different Custom Audiences
Create Lookalike Audiences
Evaluating and Optimizing the Performance of Ad Campaigns
SEO Overview
3 Lessons
What is SEO, How It Works
Importance of SEO, Types of SEO
Google Algorithms, Google Ranking Factors
Keyword for SEO
2 Lessons
What is Keyword, Types of Keywords
Keyword Research: Free and Paid Methods
All about Website
3 Lessons
What is Domain, Domain Best Practices for Websites
What is Hosting, Buying Procedure for Domain & Hosting
What is CMS, WordPress CMS Installation and Basic Customization
Content Strategy & On Page SEO
4 Lessons
Content Planning from the Selected Keywords
What are Quality Contents?
SEO and User-Friendly Content Writing
Complete On Page SEO using Yoast/Rank Math plugin
Technical SEO - 01
2 Lessons
Google Search Console Setup and Overview
Google Analytics Setup and Overview
Technical SEO - 02
6 Lessons
Google Tag Manager Setup and Overview
SEO Error Fixing:
Accessibility & Indexation
Accelerated Mobile Pages
Meta Data Missing
Status Codes (200, 301, 302, 304, 404)
OFF Page - 01
5 Lessons
Anchor Text Planning
Link Building Planning
Comment Backlink
Profile Backlink
Social Bookmarking
OFF Page - 02
5 Lessons
Guest Posting
Web 2.0
Article Submission
Document Sharing Backlink
Govt. & Edu. Backlink
Local SEO
4 Lessons
What is Local SEO, Importance
NAP Idea and Consistency
Google My Business (GMB)
Citation
YouTube Introduction
3 Lessons
Why YouTube?
What is Niche, How to choose a profitable Niche for YouTube?
YouTube Content Ideas for your Niche, Content Planning
Channel Level
3 Lessons
YouTube Graphics design and best practices
YouTube Channel Optimization
YouTube Dashboard, Analytics
Video Level
3 Lessons
Video Optimization On Page
Video Optimization Off Page
Earning Scopes
Instagram
7 Lessons
Niche Selection
Create a Powerful Account (Business Profile)
Handle
Name
Display Photo
Bio
CTA
Content Plan
5 Lessons
Listening from Popular Brands
Act Like a Human, not like a Businessman
When the Ideal Time
How Do You Post
Exposure – Hashtag, Social Sharing
Instagram Marketing (Basic)
4 Lessons
Audience
Place Identification
Short Term/ Long Term Goal
Competition
Instagram Tools
3 Lessons
Schedule Post
Design Tool
Marketing Tool
Paid Marketing (Sponsored)
1 Lessons
Paid Marketing (Sponsored)
Google Ads
7 Lessons
Overview of Google Ads
Account Setup
What is an MCC Account?
How to Create an MCC Account?
Access Management in an MCC Account
Creating an Ad Account under MCC with Billing
Basic Navigation of Google Ads Account
Search Ad
6 Lessons
What is a Search Ad? Difference between SEO and SEM. Benefits of SEM, etc.
How to Create a Search Campaign
Campaign Setup and Targeting
Ad Group Setup
Ad Setup
Campaign Analysis and Reporting
Keyword Research with Keyword Planner
3 Lessons
Importance of Choosing the Right Keywords
What is Keyword Planner?
How to Explore Keywords for a Specific Niche/Product?
Display Ad
10 Lessons
Overview of Display Ad / Web Banner
Display Ad Ecosystem, Ad Serving Types: Fixed Banner, Ad Networks, DSP, PMP
Display Ad Through Google Ads/ Examples
Campaign, Ad-group, Ad Setup Walk-through
Targeting Options
Affinity Audience, In-market Audience, Remarketing List
Placement, Topic & Keywords
Bidding Model: CPM, CPC, vCPM
Optimization and Reporting
Ad Policies (Banner Sizes, <150kb, Frame Rate, etc.)
Video Ad
8 Lessons
Overview and Types of YouTube Ads
Trueview/ Skippable Ad
Bumper/ Non-skippable Ad
Campaign, Ad-group, Ad Setup Process
Choosing the Right Targeting Based on Product/Niche/Audience
Bidding Model: CPM, CPV
Measurement Metrics- (View Through Rate, CTR, Watch Percentage, etc.)
Optimization and Reporting
Wrap Up
1 Lessons
Wrap Up
E-mail Marketing
6 Lessons
Email Marketing Intro
Sign up for MailChimp & Choosing a Plan
Create a Campaign
Create an Email
Email Content
Analytics in MailChimp
LinkedIn Marketing
15 Lessons
Welcome to LinkedIn
Sign Up for New Profile
Setting Up Your LinkedIn Profile
Accomplishments to Your Profile
Adding Profile Photo and Professional Background Photo
Adding Profile Photo and Professional Background Photo
Changing Your LinkedIn URL
Adding Your Website and YouTube Channel (If You Have)
Shareable Content – Article and Post
Case Study – LinkedIn Company Page Example
Creating Company Profile Page
Managing Your LinkedIn Company Profile
Publishing New Content on Your Company Page
Marketing Dashboard
ABC of Podcast
Pinterest Marketing
4 Lessons
Pinterest Account Creation & Profile Setup
Pin & Board Creation
Finding Niche Boards & Pinning Strategy
Pinterest Ads
Reddit Marketing
4 Lessons
What is Reddit?
Reddit Account Creation
Joining Targeted Communities
Reddit Marketing Strategy
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