Welcome to Professional SEO & Digital Marketing offline Course by Mamun IT Institute.
Professions that are going to be the demand of the generation, Digital Marketing is one of them. The strategies & techniques require for this sector, makes it one the most challenging & fascinating career options. From this course you’ll be the master of ads, strategies, optimizations & so on. Also, this course will be the stepping stone towards your freelancing career. Here’s a summury below what you’re going to learn in this course:
- Digital Marketing Strategy
- Social Media Optimization
- Secret Methods of Generating Organic Traffic on Social Media
- Social Media Marketing
- Setting Up Facebook Business Manager, Ad Manager
- Facebook Advertising Strategy from Basic to Advance
- Facebook Pixel Set up, Easy and Simple Method
- How to create Facebook Ads Campaign, Ads Set, Ads Copy
- Facebook Ads Live Campaign
- Facebook Analytics, Reporting, and Optimization
- Email Marketing
- Live Email Campaign Set up
- Search Engine Marketing
- Setting Up Google Ads Campaign
- YouTube Marketing (Video Marketing)
Working Areas
- Fiverr
- Remote Job
- Local & personal projects
To ease the learning process of our students we provide class recordings with necessary materials for practicing. But before proceeding to next recording, a trainee should must complete assignments of previous class. Instructor will approve & evaluate the assignments.
Course requirements
- Basic computer skills
- Internet access
- A laptop or computer
- Familiarity with social media platforms
- A willingness to learn and experiment
- A passion for marketing and advertising
- An open mind to adapt to the ever-changing digital landscape.
What you will learn in this course
- Digital Marketing Strategy Guide
- Social Media Optimization Handbook
- Facebook Advertising Playbook
- Email Marketing Essentials eBook
- Search Engine Marketing Toolkit
Overview of Digital Marketing
3 LessonsFacebook Advertising - 02
8 Lessons-
Defining Your Ideal Target Audience
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Audience Targeting (Behaviors, Interests, Demographics, Connections, Age Ranges, Languages, or Locations)
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Ads Placement
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Ads Budget Planning and Strategy
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Setting Facebook Ad Bidding and Optimization
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Source of Images
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Creation of Facebook Ads Copywriting
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Creating an Ad Campaign
SEO Overview
3 LessonsKeyword for SEO
2 LessonsContent Strategy & On Page SEO
4 LessonsTechnical SEO - 01
2 LessonsOFF Page - 01
5 LessonsOFF Page - 02
5 LessonsLocal SEO
4 LessonsYouTube Introduction
3 LessonsChannel Level
3 LessonsVideo Level
3 LessonsInstagram Marketing (Basic)
4 LessonsInstagram Tools
3 LessonsPaid Marketing (Sponsored)
1 LessonsKeyword Research with Keyword Planner
3 LessonsDisplay Ad
10 Lessons-
Overview of Display Ad / Web Banner
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Display Ad Ecosystem, Ad Serving Types: Fixed Banner, Ad Networks, DSP, PMP
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Display Ad Through Google Ads/ Examples
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Campaign, Ad-group, Ad Setup Walk-through
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Targeting Options
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Affinity Audience, In-market Audience, Remarketing List
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Placement, Topic & Keywords
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Bidding Model: CPM, CPC, vCPM
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Optimization and Reporting
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Ad Policies (Banner Sizes, <150kb, Frame Rate, etc.)
Video Ad
8 Lessons-
Overview and Types of YouTube Ads
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Trueview/ Skippable Ad
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Bumper/ Non-skippable Ad
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Campaign, Ad-group, Ad Setup Process
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Choosing the Right Targeting Based on Product/Niche/Audience
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Bidding Model: CPM, CPV
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Measurement Metrics- (View Through Rate, CTR, Watch Percentage, etc.)
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Optimization and Reporting
Wrap Up
1 LessonsE-mail Marketing
6 LessonsLinkedIn Marketing
15 Lessons-
Welcome to LinkedIn
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Sign Up for New Profile
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Setting Up Your LinkedIn Profile
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Accomplishments to Your Profile
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Adding Profile Photo and Professional Background Photo
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Adding Profile Photo and Professional Background Photo
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Changing Your LinkedIn URL
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Adding Your Website and YouTube Channel (If You Have)
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Shareable Content – Article and Post
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Case Study – LinkedIn Company Page Example
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Creating Company Profile Page
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Managing Your LinkedIn Company Profile
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Publishing New Content on Your Company Page
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Marketing Dashboard
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ABC of Podcast
Pinterest Marketing
4 LessonsReddit Marketing
4 Lessons
Digital Marketer
Arafat Khan
Arafat Khan is an experienced digital marketing expert with a proven track record of helping businesses grow their online presence. With 7 years in the digital marketing field, Arafat Khan has worked across a wide range of industries, specializing in SEO, paid media, content strategy, and social media marketing. Arafat Khan has a deep understanding of how to create impactful, data-driven campaigns that generate real results. Their hands-on experience with platforms such as Google Ads, Facebook Ads, and analytics tools allows them to guide students through the complex landscape of modern digital marketing with practical insights and actionable strategies. As an instructor, Arafat Khan is committed to helping students not only grasp the theory behind digital marketing but also master the tools and tactics that make campaigns succeed in the real world. They focus on equipping students with the skills to optimize websites, create compelling ad campaigns, analyze metrics, and drive meaningful customer engagement. When not teaching, Arafat Khan continues to stay at the forefront of the digital marketing world, keeping up with the latest trends and innovations in the industry.
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- Price
12,000৳
20,000৳ - Instructor Arafat Khan
- Duration 18 hr
- Category Digital Marketing
- Curriculum 33
- Lectures 160
- Enrolled 0